Local SEO for small businesses: connect your Google profile and website
Local SEO step by step: set up a Google Business Profile, service area, categories, reviews and service pages. What local SEO costs and what breaks the rules.
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SEO setup
SEO Guides: Visibility and Measurement
Review technical signals, improve answers to customer questions and distinguish search clicks from accepted business enquiries.
26 / guides in this topicService scope and pricing →What would you like to solve first?
What stops Google from discovering my pages correctly?
A technical SEO audit step by step: check indexing, sitemap, canonicals, redirects, multilingual pages, page speed and structured data with free Google tools.
Technical SEO audit: a checklist you can work through yourself →How can nearby customers find my business?
Local SEO step by step: set up a Google Business Profile, service area, categories, reviews and service pages. What local SEO costs and what breaks the rules.
Local SEO for small businesses: connect your Google profile and website →How can my business appear in AI answers?
AEO and GEO in practice: what ChatGPT and Perplexity cite, why many businesses stay invisible to them and the steps to become part of the answer.
How to Get Your Business Recommended by ChatGPT in 2026 →
All guides on this topic
Hreflang errors: why Google shows the wrong language version
Wrong language version in Google? Check hreflang, canonicals and language links with a URL matrix and a practical sequence for diagnosing the problem.
Read the articleHow to measure SEO results and decide what to improve next
Measure SEO results through search clicks, relevant landing pages and qualified enquiries. Includes a worked example, change log and monthly reporting plan.
Read the articleTechnical SEO audit: a checklist you can work through yourself
A technical SEO audit step by step: check indexing, sitemap, canonicals, redirects, multilingual pages, page speed and structured data with free Google tools.
Read the articleInternal linking audit: connect each useful page to a sensible next step
Review internal links with a page inventory, suitable destinations and clear anchor text. Includes an action list for key articles and service pages.
Read the articleKeyword-to-page mapping: connect a search question to a useful page and next step
Connect search questions with existing website pages. Build a page-mapping matrix, identify content gaps and prioritise specific revisions or new guides.
Read the articleAI Search Optimization in 2026: The Owner's Guide to SEO, AEO and GEO
Classic Google, AI answers and AI assistants: how SEO, AEO and GEO fit together, with a practical playbook to stay visible on all three.
Read the articleHow to Get Your Business Recommended by ChatGPT in 2026
AEO and GEO in practice: what ChatGPT and Perplexity cite, why many businesses stay invisible to them and the steps to become part of the answer.
Read the articleWhy Competitors Show Up First on Google — and How to Outrank Them
Why competitors outrank you in Google organic search: intent coverage, authority and technical debt, plus a prioritised plan to close the gap.
Read the articleSetting up a Google Shopping feed: show products free and in ads on Google
Setting up a Google Shopping feed: Merchant Center, required attributes like GTIN and price, shipping costs, free listings, common disapprovals and upkeep.
Read the articleStructured data for your website: which schema types still pay off in 2026
Using structured data well: Organization, LocalBusiness, Product, Article and JobPosting, why FAQ and HowTo results are gone, and how to test.
Read the articleKeyword research for small businesses: free and without jargon
Free keyword research: find the terms your customers search with Search Console, Google suggestions, Keyword Planner and conversations, then plan pages.
Read the articleBacklinks for small businesses: legitimate ways to earn links, and what Google penalises
Building backlinks safely: directories, chambers, partners, suppliers, local press and useful content, and why bought links violate Google's rules.
Read the articleFinding an SEO agency or freelancer: questions, red flags and contract points
Choosing an SEO agency: the right questions in the first call, red flags like ranking guarantees, access in your hands, contract terms and how to check results.
Read the articleIs a business blog worth it? When articles bring enquiries and when they don't
Is a company blog worth it? When guides bring enquiries, which topics work, how much effort is realistic, AI-written text and how to measure success.
Read the articleGoogle Search Console: setup and the five reports businesses actually need
Setting up Google Search Console: verify the domain, submit a sitemap, understand page indexing, URL inspection, performance, security and alerts.
Read the articleWebsite redesign SEO checklist: preserve useful URLs and verify the launch
Prepare a URL inventory, redirect map and launch checks before a redesign. A practical handover checklist for keeping useful search pages accessible.
Read the articleImprove mobile website speed: turn a PageSpeed report into specific work
Review mobile website speed by separating field data, lab tests, LCP, INP and CLS. Includes an implementation brief and checks after making changes.
Read the articleImage SEO: use website and product photos to explain the right details
Image SEO for websites and stores: choose useful photos, write alternatives and check embedding on mobile. Includes an image inventory and review plan.
Read the articleHow to update old blog posts when a better answer matters more than a new page
Refresh old blog posts with a clear review of search questions, outdated claims, examples and next steps. Includes a change log and evaluation plan.
Read the articleOnline store category SEO: help shoppers choose the right products
Plan online store category SEO around buying intent, product selection, internal links and filters. Includes a page brief and practical acceptance checks.
Read the articleGoogle Ads vs SEO: what should a small business do first?
Google Ads or SEO? Cost, time to first enquiries and risks compared, and why combining both usually works best for a new website. A clear decision guide.
Read the articleLocal SEO for multiple locations: location pages, Google profiles and no doorway pages
Local SEO for several locations: a real page per branch, a Google profile per location, consistent contact data, structured data and what Google treats as spam.
Read the articleSEO content plan for a service business: map buyer questions to the right pages
Build a content plan from buyer questions and search data. Includes an article brief, prioritization method and a review log for published pages.
Read the articleNew website not showing on Google: diagnose the problem before buying more content
Separate tracking, indexing and ranking problems. Use a practical URL inspection checklist and a weekly log before investing in more website content.
Read the articleOne-off SEO or a monthly retainer: when a fixed-price setup is enough
Monthly SEO fee or a one-off setup? What technical SEO really needs, when a retainer makes sense and how to compare proposals.
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