B2B catalog or online store: choose the route from product to enquiry or order
Compare B2B catalogs and online stores by sales workflow, pricing, variants, advice and handover. Includes a decision template for the first version.
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Online store
Online Store Guides: Build and Operate
Compare platforms, prepare product data and review the journey from browsing a category to handling an order inside your business.
13 / guides in this topicService scope and pricing →What would you like to solve first?
Do I need a product catalog or an online store?
Compare B2B catalogs and online stores by sales workflow, pricing, variants, advice and handover. Includes a decision template for the first version.
B2B catalog or online store: choose the route from product to enquiry or order →What does a Shopify store cost to build and run?
What a Shopify store costs: one-off setup, monthly plan, payment fees, apps and legal pages. A simple first-year calculation and questions to ask in a quote.
Shopify store development cost: what you really pay in year one →How do I connect orders, inventory and accounting?
What to automate in a small online store: multichannel orders, payment confirmation, shipping labels, stock sync, customer notifications and returns.
Online Store Automation: Orders, Payments, Delivery and Stock Without Manual Work →
All guides on this topic
Shopify store development cost: what you really pay in year one
What a Shopify store costs: one-off setup, monthly plan, payment fees, apps and legal pages. A simple first-year calculation and questions to ask in a quote.
Read the articleOnline store category SEO: help shoppers choose the right products
Plan online store category SEO around buying intent, product selection, internal links and filters. Includes a page brief and practical acceptance checks.
Read the articleOnline Store Automation: Orders, Payments, Delivery and Stock Without Manual Work
What to automate in a small online store: multichannel orders, payment confirmation, shipping labels, stock sync, customer notifications and returns.
Read the articlePayment methods and payment providers for online shops in Germany
Payment methods for shops in Germany: PayPal, cards, invoice, direct debit, Apple Pay; comparing providers, fees, the surcharge ban and the end of giropay.
Read the articleTest online store checkout: review the order, payment and staff workflow together
Test store checkout across basket, delivery choices, payment status and repeated events. Includes a matrix for the customer journey and staff handover.
Read the articleProduct catalog import: prepare reliable data before filling the store
Prepare a store product import with stable IDs, variants, categories, prices and images. Includes field rules, a trial run and catalog acceptance checks.
Read the articleShopify vs WooCommerce: which platform fits your online store?
Shopify or WooCommerce? A comparison of running costs, maintenance, German legal requirements, data control and growth, with a clear rule for deciding.
Read the articleShopware vs Shopify: a comparison for merchants selling in Germany
Shopware or Shopify? Licensing and the Fair Usage Policy, B2B features, hosting, agency needs and total cost, and which platform fits which kind of store.
Read the articleLegal requirements for online shops in Germany in 2026: a checklist
Legal requirements for online shops in Germany in 2026: legal notice, withdrawal button, order button, prices, product safety, packaging and accessibility.
Read the articleWebsites for farm shops and direct sellers: opening hours, pre-orders, online sales
A farm shop website: opening hours and season, pre-orders and pickup, an online shop with allergens and unit prices, veg boxes and local search.
Read the articleWebsites and B2B shops for wholesalers: customer pricing, reorders and integration
A wholesaler website: a B2B shop with customer and net prices, fast reorders, trade customer checks, ERP integration and winning new resellers.
Read the articleGermany's Accessibility Act (BFSG): is your website affected and what to do
BFSG since 28 June 2025: who is affected, exemptions for micro-enterprises and B2B, technical requirements, mandatory information and a checklist to start with.
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