New website not showing on Google: diagnose the problem before buying more content

First establish what zero means

Open the public website in a private browser window and make a test enquiry. Check whether your analytics records the visit and the successful submission. If it does not, investigate the script configuration and browser blocking before concluding nobody visits. Search Console clicks and analytics sessions are different measurements; do not expect exact equality.

Create a baseline with four fields: date, indexed priority URLs, non-brand search impressions and valid enquiries. A brand query contains your company name or a recognizable variation. Separating it helps you see whether strangers are discovering your services.

Inspect the actual service URL

In Search Console, inspect the exact HTTPS URL you want a buyer to land on. Record the indexing status and Google's selected canonical. Then use the live test to examine current access. A successful live test does not mean the URL is already indexed, and indexing does not mean a high ranking.

• ›Check the final URL returns a normal page rather than a login screen, error or redirect loop.
• ›Confirm a staging noindex directive was not carried into production.
• ›Check robots rules permit crawling of the page and required rendering assets.
• ›Confirm the canonical points to the intended page and language version.
• ›Check the page is linked from navigation, a service hub or a relevant article.
• ›Include the final canonical URL in the sitemap; omit redirects and error pages.

Choose the next action from the evidence

If crawling is blocked, correct the blocking rule. If the canonical is wrong, fix the template producing it. If the page is discovered but unindexed, review access, duplication and whether it offers a complete answer. A sitemap helps discovery; it cannot make a weak or duplicate page rank.

If the page is indexed but has no relevant impressions, review its intended buyer question. A title such as Solutions says little about a specific service. Explain the deliverable, intended customer, process, exclusions and next step. If impressions appear but clicks remain low, compare the query with the page promise before rewriting every description.

Keep a weekly decision log

For each priority URL, save the observed issue, change, deployment date and next review date. Example: /services/seo-setup — canonical points to homepage — corrected page template — verify after recrawl. This ties actions to evidence rather than publishing volume.

Request indexing for a few corrected priority pages and submit the sitemap for wider discovery. Repeated requests for the same URL do not accelerate crawling. Review progress weekly, and collect at least a full reporting period before comparing content changes; demand and crawl timing differ across sites.