Websites for personal trainers and fitness coaches: offer, booking and online courses
Personal trainers sell trust: prospects want to see whether the trainer fits their goal, how sessions work and what it costs. More and more trainers add online programmes to in-person training. That's exactly where a legal trap lies that many don't know about in Germany. This article covers both: a website that brings consultations, and the rules for online offers.
A clear offer for a clear audience
"Personal training for everyone" convinces nobody. Say who you're best for: returning after a long break, back problems after consulting a doctor, preparing for a race, training during pregnancy or for seniors. Each audience gets its own page with the process, typical questions and real testimonials.
Show the process: consultation, goal and starting point, training plan, sessions, progress review. Prospects book more readily when they know what happens in the first hour.
Book a consultation and show prices
The most important button is "Book a free consultation", connected to your calendar. Show prices or packages: single session, ten-session pass, monthly coaching. Prices up front filter out prospects who don't fit and save you conversations.
Only ask in the form for what you need before the call. Information about illnesses or injuries is health data under Article 9 GDPR and belongs in the personal conversation, not a web form.
Careful with online coaching: Germany's Distance Learning Protection Act
Germany's Distance Learning Protection Act (FernUSG) requires distance courses to be approved by the State Central Office for Distance Learning (ZFU). Distance learning exists when knowledge is taught for a fee, teacher and learner are mainly separated, and the teacher monitors learning progress.
On 12 June 2025 the Federal Court of Justice ruled (III ZR 109/24) that the act also covers online coaching and mentoring, not only for consumers but for business customers too. Without approval the contract is void and participants can reclaim what they paid. For online programmes with recorded content and Q&A sessions, have a lawyer check before selling whether approval is needed. Pure live video training without progress checks is assessed differently from a course with modules and assignments.
Being found
For in-person training local search counts: "personal trainer" plus town or district. A Google Business Profile with reviews and a page per audience with local reference help most. For online offers, content matters more: articles answering your audience's questions. A trainer website with offer, booking and audience pages starts at €1,800 with us; a single landing page for one programme from €600.
Frequently asked questions
- Is a landing page enough for a personal trainer?
- For a single offer or an ad campaign, yes. If you serve several audiences and want to be found locally, a small multi-page website works better.
- Can we show clients' before-and-after photos?
- Only with the client's consent, ideally in writing, and without misleading edits. Don't promise results not everyone can achieve.
- Does every online offer need ZFU approval?
- Not every one. It depends on whether knowledge is taught, whether learning happens mainly at a distance and whether you monitor progress. Have specific programmes checked before launch.
Sources
Tell us your audiences and offers, in person and online. You get a page plan and a fixed price.
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