Landing page or website: what does your business actually need?
It sounds technical, but it's a sales-strategy question: where do your customers come from, and what should they do on the page? That decides whether a landing page is enough or you need a multi-page website.
When a landing page is enough
A landing page has one goal: an enquiry, a booking or a sign-up. It works best when the visitor already knows what they want.
- You promote one service or product with Google or social ads.
- You're testing a new offer before investing in a bigger site.
- There's an event, a launch or a limited-time campaign.
When you need a website
As soon as customers should find you on Google, each service needs its own page — for “bathroom renovation Cologne” Google shows a page about bathroom renovation, not a general homepage. A site with service pages, projects and contact options also builds trust.
- You offer several different services.
- A large share of customers should come organically from Google.
- Prospects compare providers and want to see projects, team and terms.
Cost and effort
A landing page goes live in one to two weeks, a company website with up to ten pages in three to five. At Onravetoni landing pages start at €600 and company websites at €1,800, both at a fixed price agreed before we start.
A common path: launch a landing page, measure enquiries, then grow it into a full site without starting over.
Frequently asked questions
- Can a landing page rank on Google?
- For one clearly defined topic, yes. For several services or locations a website with separate pages works much better.
- Can I switch from a landing page to a website later?
- Yes, if the landing page is built to be extended. We don't charge for it twice.
Not sure what you need? Describe your offer briefly — we'll recommend the right format and quote a fixed price.
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