Website for solar and PV installers: your own enquiries instead of shared portal leads
Many PV businesses buy enquiries from portals and then find the same lead went to three or four competitors. A website of your own that's found in your region brings enquiries that belong to you alone. To do that, it must build trust and ask for the right data, so you don't drive out to unsuitable roofs.
What belongs on the website
Prospects compare carefully; this content decides:
- Services individually: photovoltaics, battery storage, wallbox, combination with heat pump, maintenance and cleaning.
- References with location, output in kWp and photos, with customers' consent.
- The process from site visit through installation and grid registration to registration in the Market Master Data Register.
- A note on the zero VAT rate: supply and installation of systems up to 30 kWp on or near residential buildings are VAT-free in Germany.
- Service area, master craftsman status and certificates, reviews.
An enquiry form that saves trips
Ask in the form for postcode, roof type, orientation, approximate electricity use and wishes for storage or a wallbox, and let people upload photos of the roof and meter cabinet. That lets you give a first quote or decline before sending someone to visit. Enquiries land in the CRM with all data.
Careful with promises
Phrases like "free electricity" or guaranteed savings are risky under advertising law and disappoint later. Present yield and savings calculations as estimates with their assumptions. Funding programmes and feed-in tariffs change; date such sections and keep them current.
Getting found and cost
What matters is a well-kept Google Business Profile, pages for the places where you really work and guides on questions like "Is battery storage worth it?". Google Ads can fill the gap in season. A website for PV businesses with enquiry form and CRM integration starts at €1,800 with us.
Frequently asked questions
- Is a website of your own worth it instead of portals?
- In the long run, yes. Your own enquiries are exclusive and cheaper. Portals can supplement at the start until the website is found.
- Should there be a yield calculator?
- A simple calculator brings interaction and enquiries if it discloses its assumptions and doesn't promise more than is realistic.
- How current must funding information be?
- Very. Date these sections and check them at least every quarter.
Sources
Tell us your service area and services. We show how your website can bring more enquiries of your own.
Request a PV business website