Website redesign cost: what drives the price and when it pays off
A redesign costs as much as the work it actually contains: new structure, new copy, new design, development, content migration and protecting search traffic. That is why quotes for what looks like the same website vary so much. Below are the cost blocks one by one, so you can compare quotes and decide whether you need a full redesign at all.
First decide: full redesign or targeted fix?
Not every weak website needs rebuilding. If pages load slowly, there is no mobile layout or the platform has gone years without updates, a redesign is usually cheaper than endless patching. If the site gets visitors but few enquiries, the cause is often the offer, the copy or the form, and that can be fixed directly.
A useful test: write down what the new site must do better, in measurable terms. "Look modern" is not a goal. "Enquiries through the form instead of only by phone", "service pages that rank on Google" or "edit content without a developer" are goals you can scope and price.
The cost blocks of a redesign
A quote becomes comparable when every block is listed separately. A missing block is either not included or will be billed later.
- Strategy and page structure: which services get their own pages, which content goes.
- Copywriting: editing existing text or writing new text, often the underestimated item.
- Design: adapting a template or a custom design.
- Development: page templates, forms, mobile layout, load speed.
- Content migration: pages, images and downloads from the old system.
- SEO protection: redirects from old URLs, sitemap, Search Console, technical checks.
- Integrations: CRM, booking, newsletter, payments.
- Legal pages and cookie consent where your market requires them.
What makes a redesign cheaper or more expensive
The biggest drivers are the number of unique page templates, the amount of new copy and every integration with another system. Ten pages built on one template cost far less than ten pages with individual layouts. A form that only sends an email is simpler than one that writes the enquiry and its source into a CRM.
For reference, at Onravetoni a landing page starts at €600 and a company website of up to 10 pages at €1,800, fixed price, delivered in 3–5 weeks. The exact price is confirmed in writing after a short brief. Running costs come on top: domain, hosting and optional support. Ask for them separately from the project price.
How to compare quotes fairly
Ask every provider the same questions and get the answers in writing. A noticeably cheap quote often saves on copy, on SEO protection or on handing over access, exactly the places that cost money after launch.
- Is the price fixed or billed hourly?
- Who writes the copy, and how many revision rounds are included?
- Will old URLs redirect to matching new pages?
- Whose name are the domain, hosting and code in after the project?
- Can I edit content later without a developer?
- What are the monthly running costs?
Frequently asked questions
- How long does a website redesign take?
- A company website of up to 10 pages takes 3–5 weeks with us. The most common delay is missing copy and images, so we settle content first.
- Will a redesign hurt my Google rankings?
- Not necessarily. What matters is that old URLs redirect to matching new pages and the new pages are indexable after launch. Our redesign SEO checklist covers the details.
- Can the old site stay live while the new one is built?
- Yes. The new site is built on a staging address and switched to your domain only after you approve it.
Sources
Send us your current website and what the new one should do better. You get a fixed price and a timeline, or an honest answer that a targeted fix is enough.
Get a redesign quote