Websites for property managers: win new buildings, relieve owners and tenants
A property management firm has two audiences on its website: owner associations and landlords looking for a new manager, and residents who need to report damage or get a document. Serving both well wins new buildings and saves phone time. This article shows how to structure the website, using German rules as the example.
For owners: services and credentials
Owners usually change managers because they're dissatisfied. So show concretely what's different with you:
- Services for owner association management, rental management and individual unit management described separately.
- Availability, response times and how owners' meetings run, including hybrid.
- Whether your team includes certified managers under Section 26a of the German Condominium Act; owners can demand that a certified manager be appointed.
- Area served, number of units and references.
- A form for a management quote with property type, units and location.
For residents: report instead of calling
A large share of calls are damage reports and standard questions. A damage report form with building, flat, type of damage, photos and callback number, routed automatically to the responsible manager, noticeably relieves the phone. A clearly visible emergency number for burst pipes or heating failures and answers to common questions also belong on the site.
For documents such as statements, minutes and budgets, a portal for owners and tenants with secure login is worth it instead of emailing documents.
Mandatory information
In Germany, managers of owner associations and rental flats need a licence under Section 34c of the Trade Regulation Act. The legal notice must include the licence and the competent supervisory authority. Residential property managers must also complete 20 hours of training every three calendar years; showing that on the website builds trust.
Integration and cost
Damage reports and quote requests should flow straight into your management software or ticket system. A property management website with service pages, damage reporting and a quote form starts at €1,800 with us; an owner and tenant portal is scoped by size.
Frequently asked questions
- Do we need a portal or is a form enough?
- For damage reports a good form is enough. A portal pays off if you regularly provide many documents and residents should see the status of their request.
- How do we win new buildings through the website?
- With concrete service descriptions, transparent availability, references and a simple quote form. Owners often search for "change property manager" plus town.
- May damage photos be uploaded via the form?
- Yes, if the transfer is encrypted, the privacy policy describes it and photos are deleted once the case is closed.
Sources
Tell us your management types, your software and how damage is reported today. You get a page plan and a fixed price.
Request a management website