Website for landscaping and garden services: enquiries with photos, seasons and maintenance contracts
Garden and landscaping businesses have two very different customers: people planning a new garden, terrace or fence, and people who want regular care. Both search locally and compare photos. A good website shows projects, explains the process and collects the information needed for a quote before anyone drives out for a site visit.
Pages per service, not one long list
Create separate pages for the main services: garden design, paving and terraces, planting, fences, irrigation, maintenance and winter service. Each page shows examples, the typical process and the information a customer should prepare.
Enquiries with photos and dimensions
Ask for the information you need for a first estimate. With it you can give a price range, or decline politely, before investing time in a visit:
- Postcode and access to the property.
- Type of work and approximate area in square metres.
- Photos of the current situation.
- Desired timeframe and budget range.
Seasons and maintenance contracts
Demand peaks in spring. Use the quieter months to sell maintenance contracts and winter service, and say on the website when new projects can start. A clear booking window for the season prevents frustrated enquiries in May.
The tax benefit for private customers
In Germany, private customers can deduct 20% of the labour costs of household services and craftsman work, including garden work at their home, from their income tax within annual limits (§ 35a EStG); work on new builds is excluded. The invoice must show labour costs separately and be paid by bank transfer. Mentioning this on the website and on invoices is a real sales argument.
Local search and costs
Customers search for “landscaper” or “garden maintenance” plus their town. A Google Business Profile with project photos, plus pages per service and for the towns you actually serve, brings the most enquiries. A landscaping website with service pages, a photo enquiry form and a project gallery starts at €1,800 with us.
Frequently asked questions
- Should we publish prices?
- Price ranges for typical jobs, such as per square metre of paving, help customers decide. The exact price follows after the site visit.
- How do we show projects without a big photo archive?
- Start with a few well-described projects: before and after, the task, the solution and the duration. Add new ones every season.
- Can enquiries go straight into our planning?
- Yes. Enquiries with photos can be transferred to your CRM or planning software automatically, with a reminder to call back.
Sources
Tell us about your services, area and current enquiries. You will receive a page plan and a fixed price for your landscaping website.
Request a landscaping website