Website for dog trainers and dog schools: courses, bookings and the required permit
Dog owners look for a trainer when they get a puppy or when a problem becomes stressful: pulling on the lead, barking, tension with other dogs. They want to know whether the trainer has experience with their issue, how training works and when the next course starts.
Courses by age and problem
Structure the offer the way owners think: puppy courses, basic obedience, problem behaviour, dog sports and individual training. Each course page names the target group, the content, group size, duration, location and price.
Booking and course management
Let owners book a place in a course or an individual session online, with payment or a deposit. Ask for the dog's age, breed and vaccination status in the booking form, but no unnecessary personal data:
- Course dates with free places.
- Booking with payment or a deposit.
- A waiting list for full courses.
- A reminder before each session.
The permit and qualifications
In Germany, anyone who commercially trains dogs for others or instructs owners in training their dogs needs a permit from the veterinary authority under § 11 of the Animal Welfare Act. Mention the permit and your qualifications on the website; owners increasingly ask for them.
Trust: methods, photos and reviews
Describe your training methods in plain language and show real photos or short videos from courses, with the owners' consent. Reviews from owners with similar problems carry the most weight.
Local search and costs
Owners search for “dog school” or “puppy class” plus their town. A Google Business Profile with course photos and reviews, plus a page per course type, brings the most bookings. A dog school website with course pages and online booking starts at €1,800 with us; a single landing page for one course from €600.
Frequently asked questions
- Do I need a permit as a dog trainer?
- If you train dogs for others commercially or instruct owners, yes, under § 11 of the Animal Welfare Act. Check the requirements with your local veterinary authority.
- Should course prices be online?
- Yes. Owners compare, and clear prices with what is included lead to more bookings.
- Can I sell online courses?
- Yes, but courses with recorded content and checks of learning progress may fall under the Distance Learning Protection Act. Have such formats checked before launch.
Sources
Tell us about your courses, area and booking process. You will receive a page plan and a fixed price for your dog school website.
Request a dog school website