Websites for home care services: inform relatives, recruit care staff
People looking for a home care service are usually relatives in an exceptional situation: mother is coming home from hospital, father can no longer shower alone. At the same time, finding care staff is the biggest challenge for almost every care service. A good website solves both: it gives relatives orientation and convinces skilled staff. Examples use German rules.
For relatives: clear language, not jargon
Relatives need clarity fast. The website should show:
- Services in everyday language: basic care, medical care on a doctor's prescription, household help, respite care, advisory visits.
- Service area with towns or districts so nobody calls in vain.
- How it starts: call, first consultation at home, care plan, start.
- What long-term care insurance covers and where relatives get help with applications.
- Whether you currently have capacity.
Enquiries with data protection
For a first enquiry, contact details, location and a rough need are enough. Diagnoses, care level and medication are health data under Article 9 GDPR and belong in the personal first consultation, not a web form. Make sure enquiries are transmitted encrypted and reach only the responsible staff.
The careers page decides growth
Whether a care service can take on new clients depends on staff. A careers page with salary, route planning, company car, working time models, onboarding and real voices from the team works better than any job board ad. In Germany a separate care minimum wage above the general minimum wage applies to care workers; state your actual pay if it's higher.
Make applying easy: short application from a phone, callback within a few days, a trial day. Each vacancy gets its own page with structured data for Google's job search.
Trust and cost
Show the team, management with qualifications, quality inspections and how relatives reach the service, including nights and weekends. A home care website with service pages, service area, first consultation and careers page starts at €1,800 with us.
Frequently asked questions
- Should we show available capacity on the website?
- Yes, if you can keep it current. A simple note like "We're taking new clients in town X" saves both sides wasted calls.
- How do care workers find us on Google?
- Through Google's job search if your vacancies have structured data, and through searches like "care jobs" plus town. A page per vacancy helps.
- Can we post vacancies ourselves?
- Yes. Vacancies and capacity notes are edited in the editor without a developer.
Sources
Tell us your service area, services and open positions. You get a page plan and a fixed price.
Request a care service website